Future of augmented reality

Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. An interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.

In simple words, Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.

Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies’ decision-making and gain insight into consumer spending habits, among others.

Immersive games with Augmented Reality are under Highline as Augmented Reality Game Development blurs the line between real/ physical world and digital world. The technology was first conceptualized by the writer, Frank L Baum in his novel in 1901. Then after a decade, cinematographer Morton Heilig turned Frank’s concept into reality as he invented Sesorama. Sesorama was able to deliver visuals with sounds, smells, and also the vibration to the viewers. Since that day AR has come a long way. Today, AR helps to add a layer of information with video, beautiful graphics, and GPS in physical objects.

We have seen the success of AR games, Pokemon Go, and also have witnessed the mobile experiences and Snap Spectacles (smart glass) from Snapchat. These all are the implementation of Augmented Reality technology. The concept of smart glass is to let you manipulate 3D objects, check live information during your activities, and project images at a high resolution instead of only taking photos and videos. Augmented Reality app developers tend to agree that AR technology is going to be the design of the future.

One compelling concept of the future of Augmented Reality is the Articulated Naturality Web (ANW). QderoPateo Communications reveals the idea first and it is a complete renaissance in the way we are approaching modern technology. The most compelling section about this idea is how beautifully the information is integrated with the natural world as it embraces the computer visions into the real world. With ANW, we will be able to see the world as a scene and all the necessary elements within the walls/ floors/ space or anywhere with the help of any device combined with the technology. It rather will help us collect information cleverly and quickly. ANW will allow you to interact with any object or scenario with help of a device and it is an automatic correlation between objects in the environment with semantic information. For instance, you can check today’s weather, information about any place, details about the restaurant menu, and anything with the help of a smart glass or any other device integrated with ANW technology. In precise, we can call it Augmented Reality+ and it will bring the virtual universe.

Except for ANW, Augmented Reality is going to change the industries such as digital marketing, e-commerce, education, and automobile too with its beautiful AR experience and solution. For example, AR will help to try any clothes or spectacles or furniture for your home virtually. The beginning has already started and there are many tops augmented reality companies are working on it.
So, we can see AR technology is penetrating into business and our lives in every possible way and making our life smarter. The future of AR may be unknown, but our growing dependency is evaluating the future opportunities of Augmented Reality.

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